Share
Article
Specialist Banking -Could more banks look to use gamification?
Specialist Banking spoke to industry experts which included Chris Allen, Digital Director @Axis Corporate to see whether they felt there would be a rise in the use of gamification in the banking sector in the future.
Gamification is defined as the application of typical elements of game playing to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
These game-playing elements can be applied to many sectors, including banking.
Tags related
GET IN TOUCH WITH THE EXPERT
Success Stories
Finextra Video- Transforming the European post -trade landscape
Pablo Cavia, Director of Business Transformation, Axis Corporate talks to Finextra TV about Transforming the European post -trade landscape.
